Business Transformation Summit in Amsterdam

For transformation leaders, uncertainty is the currency of choice. Adopting the right technology to meet that uncertainty is key, but only if that technology is solving the right problem. Small wonder, then, that these agents of change have proven less susceptible to AI hysteria than many of their cross-functional colleagues. Instead, as generative AI continues to make waves across global business, Transformation teams alone are equipped to answer the number one question on the tip of every resource-constrained CEO’s tongue: How do I balance the promise of AI with the power of my people?

This year, BTE2025 will seek to move beyond supporting our community to influencing its direction of travel. Whilst the discipline of transformation remains a fundamentally human one, there’s no question that technology – and AI in particular – is having a profound impact on process. Given that efficient process is integral to any transformation agenda, our community must engage with that technology. 

The good news? Transformation leaders alone have the foresight, the resilience and the people leadership skill to offer their CEO a vision for the future enterprise, one which can leverage AI as the ultimate human enabler. In doing so, they can step beyond their role as an efficiency driver, delivering transformation strategies that can create value and growth for their businesses – even in turbulent times.